The 10 most common mistakes made by restaurant delivery owners

After having accompanied hundreds of restaurateurs, we have identified the most frequent errors. The good news: they are all quickly correctable.

Error 1: Do not adjust prices for delivery. If your prices are the same in-house and on platforms, you are losing money on each delivered order due to commissions.

Error 2: Poor quality or missing photos. Dishes without photos are ordered 60% less often. Invest 2 hours photographing your entire menu with a smartphone and natural light.

Error 3: ignore customer reviews. Every review without a response is a missed opportunity to show your professionalism. Respond to all reviews within 24 hours.

Error 4: Do not contest abusive refunds. On average, 30% of automatic refunds are contestable. Not contesting them is equivalent to offering money to platforms.

Error 5: Too large a menu. 80% of your sales come from 20% of your dishes. A focused menu on your best-sellers is more efficient and reduces errors in the kitchen.

Errors 6 to 10: underestimated preparation time, unsuitable packaging, no order check before closing the bag, irregular hours on platforms, and lack of data analysis.