Complete Just Eat guide for restaurant owners
Commissions, algorithm, own delivery vs platform delivery. Everything you need to know to succeed on Just Eat in 2026.
What makes Just Eat different
Just Eat is not a clone of Uber Eats. Its model, clientele and opportunities are different.
Hybrid model
Unlike Uber Eats and Deliveroo, Just Eat offers two models: with delivery by the platform (higher commission) or delivery by the restaurant (reduced commission). This choice directly impacts your profitability.
Different clientele
Just Eat's customer base is historically more loyal and less likely to switch than Uber Eats. Just Eat customers often order from the same restaurants, which favors loyalty.
Strong European presence
Just Eat Takeaway is the leader in Northern Europe and England. In France, its presence is growing but less dominant than Uber Eats and Deliveroo. That is an opportunity: less competition.
The 3 Just Eat commission models
Just Eat offers more flexibility than competitors on commission models. Choose the one that matches your situation.
Restaurant delivery
13-14%
You manage your own delivery. Just Eat only provides the marketplace and payment processing. Lower commission but you bear the delivery costs.
Just Eat delivery
25-30%
Just Eat manages delivery. Commission comparable to Uber Eats and Deliveroo. The advantage: no fleet management or delivery costs on your side.
Click & Collect
7-10%
The customer orders online and picks up at the restaurant. The lowest commission. A profitability lever underexploited by many restaurant owners.
6 strategies to succeed on Just Eat
Build loyalty
Just Eat customers are more loyal. Offer a consistent, quality experience to capitalize on repeat orders. One regular customer is worth 10 new customers.
Optimize your zone
If you manage your own delivery, define a radius adapted to your capacity. Better a small, well-served radius than a large one with delays.
Click & Collect
Activate click & collect. Commission of only 7-10%, no delivery driver to manage, and the customer discovers your physical restaurant. It is the most profitable channel.
Exclusive menu
Create exclusive Just Eat offers (combos, daily menus) to differentiate your offering from other platforms and avoid cannibalization.
Targeted promotions
Just Eat offers promotion tools by geographic area. Target residential neighborhoods close to your restaurant for better ROI.
Review responses
Just Eat allows you to respond to customer reviews. Use this feature: restaurants that respond have a 20% higher re-order rate.