Complete Deliveroo guide for restaurant owners
Mastering Deliveroo: commissions, algorithm, optimization and disputes. The reference guide for restaurant owners in 2026.
Understanding Deliveroo commissions
Deliveroo does not publish a fixed rate card. Commissions are negotiated individually, creating significant opacity.
Standard commission
25-35%
Varies depending on the negotiated contract. Large chains get lower rates. Independents are generally at 30-35%.
Deliveroo Plus (customer)
Indirect impact
Deliveroo Plus subscribers order more often. Well-ranked restaurants capture more of this premium clientele.
Authorized markups
Up to +30%
Deliveroo allows restaurants to increase prices on the platform compared to in-house prices. Most mark up by 15 to 25%.
The Deliveroo algorithm decoded
Deliveroo uses a proprietary algorithm to rank restaurants. Here are the factors identified by our community.
Rating and reviews
Deliveroo weights recent reviews heavily. A restaurant at 4.7 with 50 recent reviews will be ranked higher than a 4.8 with only 5 recent reviews.
Actual preparation time
Deliveroo measures the gap between estimated and actual time. If you are regularly late, your visibility drops. Slightly overestimate your times.
Delivery zone
Your geographic location and chosen delivery radius impact the number of potential customers. A wider radius = more visibility but longer delivery times.
Unavailable item rate
Marking items as unavailable penalizes your ranking. Keep your menu updated in real time to avoid this penalty.
Listing quality
Photos, descriptions, well-structured categories. Deliveroo favors restaurants with complete and attractive listings.
Campaign participation
Restaurants participating in Deliveroo campaigns (Free delivery, % off) receive a temporary visibility boost.
Deliveroo-specific strategies
Proven techniques from hundreds of restaurant owners in our community to maximize your performance on Deliveroo.
Deliveroo Markdowns
Use markdowns (discounts on specific items) to attract new customers. Promotional items appear first in search results.
Super Deliveroo status
Maintain a short preparation time, high acceptance rate and good rating to achieve Super status. This badge boosts your visibility by 15 to 20%.
Photos via Partner Hub
Deliveroo offers free photo sessions for new partners. Take advantage: professional photos increase conversions by 25%.
Menu engineering
Place your most profitable dishes in the top 3 positions of each category. Customers click 60% more on the first visible items.
Extended opening slots
Open during slow slots (14:00-17:00, after 22:00). Less competition = better relative ranking. Afternoon snacking is an underexploited slot.
Seasonal menu editions
Deliveroo highlights restaurants that renew their menu. Add seasonal dishes regularly to signal to the algorithm that your offering is alive.
Contesting Deliveroo adjustments
Deliveroo regularly applies "adjustments" to your payments. Many are contestable if you have the evidence.
Access the Partner Hub
Log in to partner.deliveroo.com. In the "Orders" tab, identify refunded or adjusted orders.
Check each adjustment
Deliveroo sometimes applies automatic "adjustments". Check that each deduction is justified. Platform errors are frequent.
Open a precise ticket
In the Partner Hub, open a support ticket. Detail: order number, contested amount, reason for the dispute, attached evidence.
Document systematically
Photograph each order before handing it to the delivery person. These proofs are your best asset in case of dispute. 70% of documented cases succeed.