Red Lobster: How all-you-can-eat shrimp killed the chain

Success Stories 5 min read 24 novembre 2025

The $20 promotion for unlimited shrimp cost millions (customers were eating too much).

Acquisition by a fund and sale of the real estate (sale and leaseback) which caused rents to skyrocket.

Lesson: Never sell your flagship product to the point of ruin without limit.

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