After having accompanied hundreds of restaurateurs, we have identified the 10 most frequent and most costly errors in the management of delivery.
Error 1: Do not adjust prices for delivery. The 25-30% commission must be integrated into your delivery prices. Do not offer the same prices as in the room.
Error 2: Ignore negative reviews. Every review without a response is a negative signal for future clients AND for the platform’s algorithm.
Error 3: Accept all orders, even during rush. The quality of an order delivered late penalizes more than the refusal of that order.
Error 4: Do not photograph the orders before packaging. This is your only proof in case of a refund dispute.
Error 5: Suggest an identical menu in the dining room and delivery. Some dishes don’t travel well (soft fries, melted ice cream). Adapt your offer.
Error 6: Underestimating packaging costs. Packaging represents 5 to 8% of the selling price. Include them in your profitability calculation.
Error 7: Do not train your team on delivery. Delivery preparation requires different reflexes than the office (packaging, verification, labeling).
Error 8: Having irregular opening hours. Platforms penalize restaurants that close without notice or frequently change their hours.
Error 9: Do not analyze your data. Each platform provides detailed statistics. Do not consult them, it’s like driving with your eyes closed.
Error 10: Working alone. Joining a community like FluxResto allows you to learn from the experiences of others and avoid costly mistakes.
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