The 10 most common mistakes made by restaurant delivery owners

Launching your restaurant on delivery platforms without preparation is a recipe for failure. Here are the 10 most common mistakes we observe among restaurateurs, and how to avoid them.

Error 1: use the same menu as in the dining room. Some dishes don’t travel well. A rare steak arrives overcooked, a composed salad arrives as a mush. Adapt your menu to the constraints of delivery. Error 2: ignore the margins. With a 25-30% commission, some dishes are simply not profitable for delivery. Calculate beforehand before launching.

Error 3: Neglecting photos. A menu without photos, or with low-quality photos, generates 50% fewer orders. Invest 2 hours to photograph your dishes correctly. Error 4: Not responding to reviews. Every review without a response is a missed opportunity to demonstrate your professionalism.

Error 5: Accept all orders without limiting the volume. Overload in the kitchen generates delays and errors that degrade your rating. Error 6: Do not train your team. Delivery has its own rules, the team must know them. Error 7: Cost savings on packaging. A dish spilling out costs more than a good container.

Error 8: Do not contest abusive refunds. Every euro that is not contested is a euro lost permanently. Error 9: Do not analyze your data. Platforms provide detailed reports, use them. Error 10: Work with a single platform. Diversification reduces risk and increases visibility.