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Chipotle: The Inventor of Fast-Casual

Success Stories 6 min de lecture 31 janvier 2026

Steve Ells wanted to finance his fine dining restaurant with a taqueria. The taqueria exploded.

The principle of the assembly line facing the client: complete transparency. “A little more rice, less beans.”

Food with Integrity: Antibiotic-free meat, fresh vegetables cut by hand in the morning. No freezers, no can openers.

Raw industrial decor (metal, wood) that defined the style of the 2000s.

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