“Marronniers” are recurring events. They give you excuses to communicate and offer special deals.
January: King Cake, Dry January (alcohol-free drinks). February: Valentine’s Day, Super Bowl. March: St. Patrick’s Day. Etc.
World Unusual Days: Fry Day, Chocolate Day, Cheese Day. There’s a day for everything. Dive into them.
Sports events. Match nights are crucial for delivery (pizza/burger/tacos). Prepare your “Match Menu” offers.
Weather. Heatwave = promote salads and ice cream. Rain = comfort food and free delivery. Adapt your messaging in real time.
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