8 fatal errors in the design of a delivery menu

Transferring your restaurant menu directly to delivery platforms is a mistake that 70% of restaurateurs make.

Error 1: Suggesting dishes that don’t travel. Soufflés, delicate composed salads, and dishes with melting ice cream or that are damaged during transport.

Error 2: Too many choices. For delivery, a menu of 15-20 items will perform better than a menu of 50 items. Customers spend an average of 3 minutes choosing.

Error 3: Names of dishes are too creative. “The Chef’s Odyssey” says nothing to the customer. “Double cheese bacon burger homemade” says everything.

Error 4: No photos. Articles without photos are ordered 60% less often. Invest in high-quality photos.

Error 5: Prices identical to the venue. You must integrate the commission (20-30%) into your delivery prices. Customers understand.

Error 6: No formulas. Combo menus increase the average basket by 25% on average. Don’t neglect them.

Error 7: Descriptions that are too short or absent. A minimum of 2-3 lines per dish, including ingredients, cooking method, and allergens.

Error 8: Do not test. Order your own dishes for delivery. Evaluate the condition upon arrival, the temperature, the presentation.