Operating a delivery activity without a dashboard is like driving without a speedometer. KPIs (Key Performance Indicators) allow you to measure, compare, and improve your performance objectively.
The business figure for delivery is just the beginning. Also follow the average basket, the number of orders per day, the weekly growth rate. These volume metrics indicate the health of your business activity.
Quality metrics are equally important: average rating, number of reviews, rate of orders with problems, customer return rate. A declining rating is a warning sign that requires immediate action before sales are impacted.
Operational metrics reveal the effectiveness of your kitchen: average preparation time, order acceptance rate, cancellation rate, and number of orders per hour of work. Optimize these indicators to increase productivity.
Financial metrics complete the table: gross margin per order, average food cost, packaging cost per order, average commission paid. Calculate the net profit per order after all costs. If this figure is negative, you are losing money on each order.
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