Customer retention through delivery is a unique challenge: you don’t have direct contact with the customer. But it’s possible with the right strategies.
Strategy 1: The personalized note. Slip a handwritten thank-you note into each order. This simple gesture increases satisfaction by 15%.
Strategy 2: The Surprise. Add a little extra that isn’t announced (a mini-pastry, a sample of a new recipe). The cost is minimal, the impact is enormous.
Strategy 3: Consistency. Each order must be identical in quality. Loyal customers are those who know exactly what they are going to receive.
Strategy 4: Targeted promotions. Use the platform’s tools to offer deals to customers who haven’t made a purchase in 30 days.
Strategy 5: Social Networks. Share the behind-the-scenes of your kitchen on Instagram. Customers like to know the faces behind their dishes.
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