Loyalizing customers, delivery, and retrieving customer data in 2026

It’s the delivery blind spot via platforms: the customer isn’t yours. Their name, address, and history belong to Uber Eats, Deliveroo or Just Eat. You pay a commission to serve a customer you can never re-contact. Taking back control of the customer relationship and data is one of the major strategic priorities for 2026.

The problem of dispossession. When a customer orders via a platform, you execute the order without knowing anything about them. You can’t thank them, follow up with them, or invite them to return directly. The platform constantly intervenes and charges for this mediation for every order, even for a customer who orders from you every week.

Why it’s a strategic risk. Without a direct relationship, you are dependent on the visibility that the platform wants to grant you, and its fee structure. The day the algorithm downgrades you or the commission increases, you have no recourse: you have no channel to speak to your own customers.

Direct ordering: taking back the customer. The answer is to develop a direct ordering channel – your own ordering page, without platform commissions. The customer who orders directly is your customer: you know their history, you can retain them, and each direct order escapes the commission. Fooderise integrates direct ordering to regain this volume and this relationship.

How to shift customers to direct. You don’t move a customer overnight. A few levers combined work: a banner in the packaging with an incentive to order directly, a QR code on the receipt, a welcome offer reserved for the direct channel. The idea is to reward switching to direct without denigrating the platforms, which remain an acquisition channel.

Recovering and exploiting the data. Once the customer is direct, you access their data: frequency, basket, preferences. This is the foundation of real loyalty – targeted follow-ups, personalized offers, a loyalty program. The platform will never give you this.

Platforms vs direct ordering.

Dimension	Via platform	Direct ordering
Customer ownership	Platform	You
Commission	High	None
Customer data	Inaccessible	Accessible
Loyalty	Impossible in direct	Controllable
Role	Acquisition	Loyalty, margin

The GDPR, to be handled properly. Recovering customer data implies respecting the GDPR: consent, purpose, security. A European solution with hosting in Europe, such as Fooderise, gives you a compliant framework by construction to exploit this data serenely.

Conclusion. Platforms are excellent acquisition channels, but a strategy that stops there leaves you without your own customers. Developing direct ordering and recovering customer data is securing your future and your margin. Fooderise integrates direct ordering and GDPR compliance, with a 14-day trial without a credit card to initiate the shift.