Packaging is the first physical contact between your restaurant and the customer for delivery. Inadequate packaging can ruin a perfectly prepared dish.
Rule number 1: Temperature. Hot dishes must remain hot, cold dishes must remain cold. Invest in insulated containers for your signature dishes.
Rule number 2: airtightness. Nothing is worse than a sauce that has leaked into the bag. Use containers with secure lids and separate the sauces from the main dish.
Rule number 3: textures. Soggy fries are complaint number 1 for delivery. Use airy containers (with ventilation holes) for crispy foods.
Rule number 4: eco-responsibility. Customers are increasingly sensitive to overpackaging. Prioritize recyclable or compostable materials. This is also a marketing argument.
Rule number 5: branding. Put your logo on your packaging. A sticker is enough for small budgets. It’s free advertising and it strengthens the memorability of your brand.
Budget: Budget between €0.50 and €2 per order for packaging. This is an investment, not an expense. Good packaging reduces returns, negative reviews, and disputes.
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