Your first 30 days on a delivery platform: what to expect

Launching your restaurant on a delivery platform is exciting but also stressful. Here’s what to concretely expect during the first 30 days.

Days 1-3: The “new restaurant boost”. Platforms highlight new restaurants for 1 to 2 weeks. Take advantage of this to make a good impression.

Days 4-7: The first orders are coming in. Your kitchen discovers the rhythm of delivery. Mistakes are normal. The important thing is to correct them quickly.

Days 8-14: The first review arrives (often between the 5th and 10th day). It sets the tone. Respond to EVERY review, whether positive or negative.

Days 15-21: The boost decreases. Orders naturally decrease by 20 to 30%. This is normal. Your visibility now depends on your rating and performance.

Days 22-30: You begin to see patterns. Which dishes are ordered the most? At what times? Customer feedback gives you material to optimize.

Objective for the first month: a score above 4.3, a acceptance rate above 90%, and at least 5 orders per day on average. If you achieve these goals, you are on the right track.