The end-of-year period is a major opportunity for delivery restaurants. Orders increase by 30 to 50% between mid-November and the end of December. Customers are willing to spend more for festive meals.
Create a special menu for parties. Propose festive dishes that travel well: charcuterie boards, gratins, individual desserts, complete menus for 2 or 4 people. The average order value for festive occasions is 40 to 60% higher than daily orders.
Personalize your platform profile with festive colors. Update your photos, add festive descriptions, and activate the special menu starting December 1st. Customers who are planning their Christmas meals will begin searching for options starting December 1st.
Plan extended hours. On December 24th, many families order for delivery to avoid cooking. On December 31st, evening orders explode. On January 25th and 1st, demand for brunch and lunch is very high.
Order your special packaging in advance. Festive containers, a ribbon on the bag, a greeting card: these details transform a routine order into a gift. The extra cost is negligible, the impact on customer satisfaction is maximal.
Join the Fooderise community
Get more tips like this one straight to WhatsApp. Free, no spam.
Join the channelA correction or a suggestion?
Are you a vendor, a restaurateur or an industry expert and you spotted something to correct or complete? Help us keep this article up to date.
Suggest an improvement