A loyal customer has a higher average basket (+15-20%). They trust you, they dare to try new products or order dessert.
It’s less price-sensitive. They come for the experience and the relationship, not just the promotion -50%.
You are your best salesperson. Word-of-mouth is positive thanks to regulars.
He forgives more easily. If you make a mistake, the regular customer will be understanding. The new client will never return and will leave a 1-star review.
Concentrate 20% of your marketing budget on retention (emailing, loyalty program, small gestures). It’s the most profitable investment.
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