It’s genuine. It’s difficult to fake the emotion of a customer who’s enjoying themselves on video.
Micro-sidewalk. Take out your smartphone and interview customers at the exit (with their consent). “What did you eat?”, “How was it?”
Format Reel/TikTok. Assemble these testimonials dynamically. It’s a hit in ads.
Don’t be afraid of blunders, that’s what makes it real. Too scripted, it sounds fake.
Also ask your employees to share their experiences about the work environment. Excellent for employer branding.
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