Click & collect (online order + in-store pickup) is the most profitable model for the restaurateur: no delivery commission, no delivery fees, direct contact with the customer.
Platforms offer click & collect with reduced commissions (10-15% instead of 25-30%). It’s already better, but your own website (0% commission) is even more advantageous.
To launch your own click & collect: a simple website with an order form is enough. Solutions like Obypay or LivePepper offer ready-made websites for 50-100 EUR/month.
The retirement experience must be seamless: a dedicated space, the order ready on time, a smiling welcome. It’s your chance to create a human connection with a client who wouldn’t come to the hall.
The flyer included with each delivered order is your best conversion tool: “Order directly on our website and save shipping fees. Promo code: DIRECT10 for -10% on your first order.”
Click & collect works particularly well for lunchtime from nearby offices and for regular clients who prefer to save delivery fees.
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