“30% commission,” you often hear. The reality is more complex: between the base commission, service fees, marketing options, and payment fees, what actually leaves your pocket can exceed the displayed percentage. Deciphering these fees, line by line, is the key to controlling profitability in delivery.
The Base Commission. This is the main and most visible item: a percentage charged on each order, which varies depending on the chosen formula and the level of delivery service (delivery through the platform or by you). First instinct: check on what amount it applies – generally the TTC (total price including tax), which increases the bill compared to a calculation on the HT (excluding tax).
Service and Payment Fees. In addition to the commission, there are often fees for payment processing and service fees. Taken separately, they seem minor, but when accumulated on hundreds of orders, they weigh in. These are the fees that are systematically forgotten in margin calculations.
Marketing Options. Platforms offer paid devices to increase visibility: featured listings, sponsored offers, co-financed promotions. These levers can be profitable, but they add to the overall cost. The trap is to activate them without measuring their real return: a promotion that generates volume but destroys the margin is not a good deal.
Dispute-Related Fees. Customer refunds, when at your charge, constitute an indirect cost often underestimated. A portion of these refunds is abusive and contestable with evidence. Not contesting it is accepting a silent margin leak.
Overview of Fees to Monitor.
| Type of Fees | To Verify |
|---|---|
| Base Commission | Rate and basis (TTC or HT) |
| Payment Fees | Amount per transaction |
| Service Fees | Cumulative on monthly volume |
| Marketing Options | Real return measured, not assumed |
| Dispute Refunds | Abusive portion contestable |
How to Take Control. Three levers: adjust delivery prices to absorb the fees, measure the real return of marketing options before continuing to use them, and systematically contest abusive refunds. And above all, develop a direct ordering channel without commission for your loyal customers, which escapes all this structure of fees.
Fooderise’s Zero Transaction Cost. Unlike solutions that add transaction fees to the subscription, Fooderise charges 49 EUR/month all-inclusive, without fees per order. This does not eliminate the commissions from the platforms themselves, but it eliminates a layer of fees on the management tool – and direct ordering allows you to take back a portion of the volume outside the platform.
Conclusion. Knowing the details of the fees is how you can control them instead of suffering them. Fooderise gives you visibility into the real profitability, a direct ordering channel without commission, and a tool without transaction fees, with 14 days’ trial without a credit card to do your own calculations.
Rejoignez la communauté Fooderise
Recevez plus de conseils comme celui-ci directement sur WhatsApp. Gratuit, sans spam.
Rejoindre la chaîneUne correction ou une suggestion ?
Vous êtes éditeur, restaurateur ou expert du secteur et vous repérez une information à corriger ou à compléter ? Aidez-nous à tenir cet article à jour.
Proposer une amélioration