Click-and-collect as a complement to delivery

Click-and-collect is an option often overlooked by delivery restaurants. However, it offers significant advantages: reduced commissions (often 15% vs 30%), no transportation issues, and direct interaction with the customer.

On Uber Eats and Deliveroo, you can activate click-and-collect alongside delivery. The customer orders through the app and picks up their order at the restaurant. Delivery fees are eliminated for the customer, which can encourage nearby orders.

To encourage click-and-collect, offer an incentive: slightly lower prices, a more generous portion, or an exclusive offer. Your commission structure allows you to share the benefit with the customer while increasing your margin.

Organize an efficient pickup point. The customer should not have to wait. Prepare orders in advance, clearly identify them, and designate a visible pickup location. A quick and pleasant pickup experience encourages repeat business.

Ultimately, click-and-collect can be a stepping stone to direct ordering. If a customer comes regularly, offer them to order directly via your website or by phone for their next visit. You completely eliminate the platform commission.