The Uber Eats commission in France generally ranges from 25% to 35% of the gross order amount. For a restaurant that generates €10,000 in monthly revenue through the platform, this represents €2,500 to €3,500 in commission. That’s enormous, and the question of negotiation is completely legitimate. The short answer: yes, it’s possible, but not for everyone and not dramatically.
Uber Eats has a standard pricing structure but offers preferential conditions to certain profiles. The main criteria are: the monthly order volume (above 500-800 orders per month, you become interesting to negotiate), exclusivity or presence on multiple platforms (Uber Eats prefers restaurants that are loyal to them), and your seniority and reliability on the platform (high rating, low cancellation rate, preparation time respected).
The negotiation process goes through your Uber Eats account manager. If you don’t already have one assigned, request one via the Partner Hub. Prepare your file before the meeting: monthly revenue on the platform, order volume, evolution over the last 6 months, rating and satisfaction rate, and if possible, your competitors’ offers (Deliveroo, Just Eat). Showing that you have other options is a negotiation argument.
Known negotiation levers: commission reductions in exchange for exclusivity (but be aware of the implications), access to “Uber One” programs or Uber Eats promotions in exchange for maintaining volume, and discounts on subscription fees for supplementary tools (Marketplace Ads). Uber Eats is unlikely to directly reduce its 30% commission to 20%, but may offer advertising credits, free placements, or bonuses during certain periods.
Alternative negotiations should also be explored. The “Uber Eats Direct” program allows you to take orders through your own website with a reduced commission (only 3%) because the customer is “your” customer. Building a direct customer base via social networks, your own ordering website, or a click & collect system reduces your dependence on commissions and improves your negotiating position.
A strategy that some restaurateurs adopt is to use Uber Eats as a customer acquisition channel (even with a high commission), and then convert these customers to direct orders via a loyalty program. Offering a discount coupon for the next direct order slips into the packaging is a simple and effective tactic. With a conversion rate of 10-15% of Uber Eats customers to direct orders, you can significantly reduce the weight of commissions on your total revenue.
Rejoignez la communauté Fooderise
Recevez plus de conseils comme celui-ci directement sur WhatsApp. Gratuit, sans spam.
Rejoindre la chaîneUne correction ou une suggestion ?
Vous êtes éditeur, restaurateur ou expert du secteur et vous repérez une information à corriger ou à compléter ? Aidez-nous à tenir cet article à jour.
Proposer une amélioration