The caterer through platforms is an under-exploited market. Orders “for 4”, “for 6”, “for 10” generate average baskets of 50 to 150 EUR with margins often higher than individual orders.
Uber Eats allows you to create “group menus” specifically. Create a category “For groups” with platters, formulas for 2/4/6 people, and buffet options.
Business meetings in the south of France are a key market. Sandwich platters (8-10 sandwiches varying) at €45-60 sell very well during the week between 11am and 12pm.
The caterer requires specific packaging: rigid trays, professional cling film, and decorative elements (fresh herbs, sauces in ramekins). The investment is minimal for a professional result.
Plan your capacities: a catering order for 10 people is equivalent to 4-5 individual orders in terms of kitchen workload. Allocate a dedicated prep slot if you regularly receive this type of order.
Promote this offer: add a flyer to your individual orders “Need a meal for your next meeting? Discover our group packages.” It’s free advertising to your existing clients.
Rejoignez la communauté Fooderise
Recevez plus de conseils comme celui-ci directement sur WhatsApp. Gratuit, sans spam.
Rejoindre la chaîneUne correction ou une suggestion ?
Vous êtes éditeur, restaurateur ou expert du secteur et vous repérez une information à corriger ou à compléter ? Aidez-nous à tenir cet article à jour.
Proposer une amélioration