Rain is a restaurateur’s best friend for delivery. Orders increase by 20 to 40 percent on rainy days because people go out less. However, the number of available delivery drivers also decreases.
Anticipate: check the weather the day before. If rain is forecast, prepare for more setup, schedule additional staff, and increase your packaging stock.
Delivery times are lengthening on rainy days (fewer delivery drivers). Increase your preparation time by 5-10 minutes to avoid cumulative delays.
Comfort food sells better when it’s raining: soups, hot dishes, hot chocolate, desserts. Promote them on your menu (category “Ideal for rainy weather” if the platform allows).
Don’t run promotions on rainy days. Demand is already strong naturally. Keep your promotions for sunny days or slow periods.
Waterproof packaging is crucial during rainy weather. Paper bags that get wet and tear ruin the experience. Use bags with a lining or reusable bags.
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