Weather is one of the most predictable external factors that influences order volume for delivery. On rainy days, the number of orders increases by 20 to 40%. On hot days, beverages and salads explode.
Anticipate weather peaks. Check 3-day forecasts and adjust your stock levels accordingly. A rainy Sunday generates as many orders as a standard Friday evening. Plan staff and ingredients.
Adapt your menu to the season and conditions. In winter, highlight soups, gratins, and comforting dishes. In summer, offer salads, bowls, and refreshing drinks. Customers order what corresponds to their mood of the moment.
On days of extreme cold or heavy rain, delivery times are extended because there are fewer delivery drivers. Slightly increase your preparation time estimates to avoid penalties for late deliveries that are not your fault.
Take advantage of weather events to communicate. A message on your social networks “It’s raining? We’ll deliver a hot dish to you!” generates impulse orders. Pair it with a limited-time offer to maximize impact.
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