Why Google reviews are crucial for your delivery restaurant (and how to get more)

In France, 87% of consumers consult Google before choosing a restaurant, even for a delivery order. Your establishment’s Google My Business rating directly influences the number of clicks on your Uber Eats and Deliveroo listings. The platforms’ own algorithms take into account external signals, such as the Google rating, to evaluate the reliability of an establishment. A good Google rating (4.2 or higher) is today a prerequisite for performing well in delivery.

It’s important to understand the complementarity between Google reviews and platform reviews. Google reviews cover the overall restaurant experience (ambiance, service, welcome, quality), while Uber Eats or Deliveroo reviews are specifically linked to delivery. A customer who orders for delivery but also eats on-site is more likely to leave a Google review, and this type of review often carries more credibility because it covers a broader experience.

To increase your Google reviews, the most effective strategy is to use QR codes on your delivery packaging that directly link to your Google feedback form (short link: maps.app.goo.gl/…). This link, integrated on a sticker or insert, turns each order into a Google review opportunity. If you achieve a 2% conversion rate on 200 orders per week, that’s 4 new Google reviews per week, or more than 200 per year.

Social networks are another powerful channel. After placing an order, if you are in contact with the customer via Instagram or Facebook (direct orders, click & collect), a follow-up message 2 hours after delivery can triple the review rate. The message should be short, human and non-intrusive: “I hope your meal was to your liking! If you have a few seconds, a Google review really helps us a lot [link]. Thank you and see you soon!”

Responding to each Google review is as important as collecting them. Restaurants that respond to their Google reviews see their ranking in Google Maps improve gradually. Google values active and engaged establishments. A response in less than 48 hours, even a short and sincere one, sends a positive signal to the algorithm and future customers who read reviews before ordering.

Finally, don’t neglect the Google My Business profile as a whole. Add your delivery hours, photos of dishes, your online menu, and activate the “Order” feature which can directly point to your order link. A complete and regularly updated Google profile is a real competitive advantage compared to your competitors who leave their profile in its basic state.