Delivery speed is a major ranking factor. Gaining 3-5 minutes per order can help you gain several positions in search results.
Pre-assembly: during off-peak hours, prepare items that store well. Sauces in ramekins, side dishes in portions, pre-filled bags (napkins, cutlery, thank you note).
“Pick-and-pack” optimizes: organize your packaging station like a logistics warehouse. Each element has its fixed place, accessible without movement. The gain is 30 seconds to 1 minute per order.
Parallel preparation: when multiple orders arrive simultaneously, identify common elements and prepare them in bulk. 3 orders with fries = 1 single delivery instead of 3.
Intelligent staging: prepare orders in the order that delivery drivers arrive, not in the order that orders are received. If one driver is 5 minutes away and another is 15, start with the closer.
Express pickup zone: a clearly identified space, near the entrance, where delivery drivers pick up orders in 30 seconds. No passage through the kitchen, no waiting at the counter.
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