The weather is the most influential external factor on your delivery orders. Understanding this correlation allows you to anticipate peaks and troughs.
Rain: +20 to 40% in orders. People are staying home. Prepare accordingly (stocks, team, setup). But be careful: the number of delivery drivers is also decreasing, so delivery times are lengthening.
Heatwave: +10 to 20% on cold dishes (salads, bowls, ice cream) but -15% on hot dishes. Adapt your setup and highlight your fresh options.
Intense cold: +15 to 25% on comfort dishes (soups, stews, gratins). It’s the season when the average order is highest as customers order generously.
Great weather and mild: -10 to -20% in orders. People are going out to restaurants or cooking outdoors. It’s the ideal time to launch promotions and test new recipes.
Check the weather every evening for the following day and adjust: setup, team, featured menu, preparation time. This routine takes 5 minutes and avoids surprises.
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