The Specialty Coffee: the end of the "sock juice."

Trends & Concepts 7 min read 18 novembre 2025

The consumer no longer wants to pay €2 for a bad, bitter robusta.

He wants high-altitude Arabica, sourced (Colombia, Ethiopia), freshly roasted.

The equipment: Marzocco, Mahlkönig. Machines costing €15k that are works of art.

Milk: Oat milk is becoming the standard for many (makes better mousse, neutral taste, vegan).

The eco-model: Huge profit on coffee (material cost 0.30€, sold 4-5€ as a Latte), but a need for volume and additional sales (Banana Bread, Cookies).

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