7 techniques to increase your average order value on Uber Eats

Increasing your average basket is the fastest strategy to improve the profitability of your deliveries. Each additional euro translates directly into margin, as fixed costs (packaging, basic preparation) remain the same.

Combo Menus. Offer set menus (dish + side + drink) with a 10-15% discount compared to individual prices. Customers feel like they’re getting a good deal, and you increase the average order value.

Technique 2: Visible add-ons. Add customization options (double meat, extra cheese, special sauce) for 1-3 EUR. 40% of customers choose at least one add-on.

Technique 3: Strategic Desserts. Place a low-priced dessert (2-4 EUR) with an appealing photo. This is the most frequent addition to existing orders.

Technique 4: The intelligent minimum order. Set it just above your most popular dish to encourage an additional item.

Technique 5: Premium Beverages. Offer artisanal drinks or smoothies with a higher margin instead of low-margin soda cans.

Technique 6: Family Portions. Offer XL versions of your popular dishes with a slightly higher price but a much better profit margin.

Technique 7: Seasonality. Seasonal dishes create a sense of urgency and justify a premium price. “Available only in winter” encourages you to order now.