5 techniques d'Upsell pour augmenter votre ticket moyen de 20%

Increasing the average ticket is the quickest way to increase revenue without seeking new clients. An extra 1€ per customer on 100 customers/day = €3000 in additional revenue per month.

Systematic Technique: “Would you like a coffee?” “A bottle of water for the table?” “A starter to share?”. If you don’t propose, you don’t sell.

Directed choice. Don’t ask “Would you like some wine?”, ask “Do you prefer red or white with your meat?”

Technique 3: Digital Menu Engineering. On self-service kiosks or Click & Collect, suggestions (“Customers also bought…”, “Add a drink for €1?”) work very well because the algorithm isn’t afraid to suggest.

Technique 4: Smart formulas. A formula “Entrée+Plat” or “Plat+Dessert” encourages ordering two dishes instead of one. The overall price is higher than the single dish, even if the margin percentage decreases slightly, the margin in value increases.

Technique 5: The Sales Bonus. Challenge your teams. A small contest for the best dessert or cocktail seller motivates servers to upsell.