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Sushi Shop: how they made sushi glamorous

Success Stories 5 min de lecture 4 février 2026

Before that, sushi was either very expensive or low-quality (Chinese caterer).

They created the “Premium Delivery” segment.

Collaborations with chefs (Robuchon, Marx) and artists (Kenzo, Lenny Kravitz) for the boxes.

Creative recipes that don’t exist in Japan (Tulip, Spring Roll, Sushi Foie Gras). Adaptation to French taste.

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