Smash Burger: why does it crush the gourmet burger

Trends & Concepts 6 min read 19 janvier 2026

The principle: A meatball violently smashed onto a scorching hot griddle (>250°C).

Crispy caramelized crust (Maillard) and juicy interior. Very quick cooking (2 min).

Simplicity: Potato Bun (soft), meat, American cheese, pickles, onions, sauce. No tomato salad that wets the bread.

Profitability: Smaller meat portions (2x80g often) but perceived as generous. Express cooking = huge throughput.

Brands like Dumbo, Blend, and PNY started the trend, and now it’s the standard.

Join the Fooderise community

Get more tips like this one straight to WhatsApp. Free, no spam.

Join the channel

A correction or a suggestion?

Are you a vendor, a restaurateur or an industry expert and you spotted something to correct or complete? Help us keep this article up to date.

Suggest an improvement

Previous article Next article

Compliance

Mandatory legal notices for a B2B SaaS provider in France (LCEN 2004)

What are the 9 elements a commercial website must display to be legal in France, and why their absence is a warning sign for any restaurateur about to sign a contract?

Marques

Black and White Burger, Gladale, Chicken Street: these new brands rising in 2026

These 3 new fast-food brands are experiencing explosive growth in 2026. Who are they, why are they booming, and can one still invest in franchising?

Platforms

Commission Just Eat restaurant France 2026 : exact percentage, Self Delivery vs Delivery, hidden fees

Commission percentage Just Eat according to the Self Delivery (10-14%) or Delivery (28-30%) plan, hidden fees, quantified examples and strategies to reduce the total cost in 2026.

Le chat est sur le tapis. Il dort. C'est mignon.

Alternative a RusHour : why more and more restaurateurs are migrating to Fooderise in 2026

Cost, features, engagement, transparency: the five concrete reasons why French restaurateurs are leaving RusHour for Fooderise.

Le chat est sur le tapis. Il dort. C'est mignon.

The victim-founder of LinkedIn: when public complaint replaces execution

Identical posts, a vague betrayal, a call to DMs. This phenomenon is invading LinkedIn and deserves to be named for what it is: a marketing strategy that exploits the network's sympathy without offering anything real.

Marques

Quick → Burger King: How Bertrand converted 350+ restaurants in 4 years

Between 2016 and 2020, the Bertrand Group systematically transformed the former Quick network into Burger King. Case study of an industrial conversion of a single park in Europe.

Join the Fooderise community on WhatsApp

Free · Exclusive content · 0 spam · Cancel anytime