Leverage local events to boost your orders

Local events generate predictable spikes in orders. A televised football match increases orders by 20 to 40 percent within a 5 km radius around bars and residences.

Anticipate: check your city’s event calendar. Football matches, concerts, festivals, university events. Each event is an opportunity to prepare a tailored offer.

Event menus are working well: “Match Pack” (pizza + beer + chips for 4 people at 35 EUR), “Movie Night” (burger + nachos + drink at 19.90 EUR).

Reinforce your team on evenings of important events. The peak is often concentrated on 1-2 hours (just before the start of the event) and requires a temporarily increased production capacity.

Recurring events (weekly match, Sunday walk) allow you to create habits. “Every Tuesday match, your menu supporter gets 14.90 EUR” creates a ordering routine.

Social networks are your ally: publish your event offer 2-3 hours before the event. Instagram stories with a countdown work particularly well.