Digital marketing for restaurants on delivery platforms

Marketing on delivery platforms goes beyond promotions. Uber Eats and Deliveroo offer integrated advertising tools that most restaurateurs ignore or underutilize.

Sponsored ads on Uber Eats allow you to place your restaurant at the top of search results. The cost per click varies between €0.30 and €1.50 depending on the area and competition. For a budget of €5 per day, you can generate 10 to 20 additional clicks.

Deliveroo offers “Flash Deals” that appear on the homepage. These placements are negotiable with your account manager. Contact them directly to find out the conditions.

Your restaurant’s cover photos are your storefront. Change them regularly (every 4 to 6 weeks) to maintain the interest of regular customers and test what works best.

Menu descriptions are an internal SEO lever on platforms. Use keywords that your clients search for: “homemade”, “gluten-free”, “halal”, “fast delivery”. These terms improve your appearance in searches.

Create events around your menu: “Tuesday Burger”, “Friday Sushi”, “Weekend Menu”. Regularity creates habits with your customers and generates recurring orders.

Measure everything. Track your marketing expenses, the number of additional orders generated, and calculate your return on investment. A good marketing ROI on platforms is between 3x and 5x.