Family menus for delivery: a niche with a high average order value

Families represent an under-exploited segment for delivery services. Their average basket (40-80 EUR) is 2 to 3 times larger than that of an individual customer, and they regularly order (1 to 2 times per week).

Create explicit family formulas: “Family Menu for 4 people” with a selection of dishes, sides, and desserts. The fixed price (€45-65) is more attractive than 4 separate orders.

Sharing platters are perfect for families: large pizzas, chicken platters, family woks, sushi platters for 4. These formats are easy to prepare and cost-effective.

Child options are essential: small portions, simple dishes (nuggets, pasta, minced steak), playful desserts. Parents who find a kids’ menu on the platform order more easily.

Family ordering times are specific: family orders are concentrated between 6:30 PM and 7:30 PM during the week and between 12:00 PM and 1:00 PM on weekends. Prepare your setup accordingly.

Reliability is the number one criterion for families. Forgetting an item in an order for a family of four ruins the entire meal. Family order checks need to be even more rigorous.