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Is the Poke Bowl Dead? Analysis of a Trend

Trends & Concepts 6 min read 8 janvier 2026

Poke (Hawaiian raw marinated fish) has been Westernized (vinegared rice, avocado, mango, edamame).

He replaced the lunchtime sushi: cheaper to produce (no sushi master), faster (assembly), healthier and more colorful (Instagram).

The market is saturated. There’s a Poké place on every corner.

The future: diversification (Poké chaud, Chirashi, Donburi) and quality (real sustainable fish vs low-grade farmed salmon). Only strong brands (Pokawa) and very high-quality independents will survive.

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