Understanding analytics dashboards on platforms

Dashboards on platforms contain a wealth of data that most restaurateurs never consult. Here’s how to read and utilize them.

The Uber Eats dashboard is divided into 4 sections: Performance (ratings, time, acceptance), Sales (revenue, orders, average basket), Customer Reviews (ratings and comments), and Operations (errors, cancellations).

The Deliveroo dashboard offers: Overview (revenue, orders), Quality (rating, complaints), Menu (sales by item), and Finances (commissions, payments).

The most important data: the rate of repeat orders. It’s the most reliable indicator of customer satisfaction. A customer who returns is a satisfied customer. Target: 25-35%.

“Heatmaps” (heatmaps of orders by hour and day) show you exactly when your customers order. Align your team and your setup with these time slots.

Best-selling vs. least-selling articles guide you for menu engineering. Highlight the bestsellers, improve or eliminate the least-selling ones.

Export your data monthly and create your own tracking in a spreadsheet. Platforms only show you the data that benefits them. Your own analysis is more objective.