Dashboards on platforms contain a wealth of data that most restaurateurs never consult. Here’s how to read and utilize them.
The Uber Eats dashboard is divided into 4 sections: Performance (ratings, time, acceptance), Sales (revenue, orders, average basket), Customer Reviews (ratings and comments), and Operations (errors, cancellations).
The Deliveroo dashboard offers: Overview (revenue, orders), Quality (rating, complaints), Menu (sales by item), and Finances (commissions, payments).
The most important data: the rate of repeat orders. It’s the most reliable indicator of customer satisfaction. A customer who returns is a satisfied customer. Target: 25-35%.
“Heatmaps” (heatmaps of orders by hour and day) show you exactly when your customers order. Align your team and your setup with these time slots.
Best-selling vs. least-selling articles guide you for menu engineering. Highlight the bestsellers, improve or eliminate the least-selling ones.
Export your data monthly and create your own tracking in a spreadsheet. Platforms only show you the data that benefits them. Your own analysis is more objective.
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