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Optimize your Click & Collect journey to convert more.

Digital Marketing 5 min de lecture 8 février 2026

The number of clicks. Count how many clicks it takes to validate an order. Every extra click is a lost sale.

Guest Checkout. Don’t force the creation of an account with a complex password to order a sandwich. Allow guest ordering.

Photos are required. An online menu without photos converts 30% less well.

Payment. Apple Pay and Google Pay are essential on mobile. No one wants to take out their credit card on the bus to type in 16 digits.

Confirm the details. Be clear about the pickup time and exact location (dedicated counter? queue?). Reassure the client.

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