Uber Eats and Deliveroo Plus are customer subscription services that offer free delivery and discounts. These programs directly impact your restaurant.
Subscribers order on average 2 to 3 times more frequently than non-subscribers. They represent a regular and loyal clientele. Having your restaurant in their rotation is strategic.
Free delivery for subscribers is not at your expense. The platform absorbs the cost. Your commission remains the same whether the client is a subscriber or not.
The reductions offered to subscribers (-10 to -20% on certain dishes) are sometimes shared between the platform and the restaurant. Check the conditions of your contract.
To attract subscribers, maintain high ratings and short preparation times. Subscribers are demanding customers who compare and choose the best restaurants.
Propose specific “subscription offers” if the platform allows. These offers are prioritized for visibility by the most active clients and generate an interesting volume of orders.
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