Upselling (cross-selling) in delivery is done through the platform interface, not by a server. Therefore, it needs to be configured intelligently in your menu.
Modifiers are the first lever. For each dish, offer optional paid upgrades: larger size (+2 EUR), extra cheese (+1.50 EUR), bacon (+2 EUR). Conversion rate: 30-40%.
Suggested articles appear when the customer adds a dish to the basket. Configure logical associations: burger -> fries, pizza -> drink, dish -> dessert.
The “anchoring” effect: place a premium dish at the top of the category (the most expensive). The subsequent dishes appear reasonable in comparison and sell better.
Upselling is disguised as deals. The customer thinks they’re saving money, but the total basket is higher than if they had ordered just one dish. It’s a win-win.
Measure your average basket before and after each upselling modification. A good upselling increases the basket by 15 to 25% without decreasing the number of orders.
Join the Fooderise community
Get more tips like this one straight to WhatsApp. Free, no spam.
Join the channelA correction or a suggestion?
Are you a vendor, a restaurateur or an industry expert and you spotted something to correct or complete? Help us keep this article up to date.
Suggest an improvement