Cross-selling and upselling strategies in delivery

The average basket is a key driver of profitability. With the same fixed costs (packaging, preparation), an order of 25 euros is significantly more profitable than an order of 15 euros. Cross-selling and upselling allow you to increase this amount naturally.

On platforms, cross-selling is done through the “Additional Items” or “Accompaniments” section. Systematically propose: drinks, desserts, extra sauces, and portioned fries. These items with high margins boost the average ticket without complicating preparation.

Upselling involves offering an improved version of the chosen dish. Offer “XL” or “Maxi” options with a supplement of 2-3 euros. The additional cost in ingredients is often minimal, but the additional margin is significant.

Menus and packages are a powerful upselling tool. A “Dish + Drink + Dessert” menu with a slight discount encourages customers to order more. Make sure the package remains profitable despite the discount.

Carefully craft the descriptions of your supplementary articles. “Homemade Italian coffee tiramisu” sells better than “Dessert of the day.” Add photos for each option. Articles with photos sell 30% more than those without a visual.