Influencer marketing is powerful for restaurants because it’s visual. But be careful of “freebie-seekers” who only have fake followers.
Micro-influencers > Macro-influencers. Target accounts local to 5k-50k subscribers who genuinely talk about your city and food. Their engagement rate is often better than stars with 1M followers.
The deal: for the little ones, an invitation (meal included for 2) is often enough against a Story and a Post. For the bigger ones, you sometimes have to pay. Request a contract or a clear written agreement on the deliverables (1 Reel + 3 Stories).
Give them a unique promo code (e.g., “JULIE10” for -10%) to share. This is the only reliable way to measure how many customers actually come through them.
Take care with the welcome. Treat them like VIPs, but make sure the dish served looks like what the average customer will receive (don’t over-cheat), otherwise subsequent customers will be disappointed.
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