SMS Marketing: The secret weapon to fill your room

Digital Marketing 5 min read 19 janvier 2026

Text messages are intrusive, so they must be impactful and urgent. “Today only: -20% on burgers.”

Ideal for rainy days or quiet Tuesday evenings. A text message sent at 11:30 am can save a lunchtime service.

Segment your database. Don’t send the “Student Menu” promotion to your business clients. Don’t send the “Meat” promotion to clients who only order vegetarian (if you have the information).

Include a short link to the command/reservation. The client must be able to act with 1 click.

Respect GDPR: only send SMS to customers who have explicitly given their consent (opt-in) and always include “STOP au 36xxx” at the end.

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