Reduce your dependence on platforms by developing your own command channel. Here’s how to do it.
Why: commissions of 20 to 30% erode your margins. With direct ordering, you only pay payment fees (1-2%) and possibly shipping.
A website with online ordering. Cost: 50 to 200 EUR/month depending on the solution. Advantage: you control everything (price, promotions, customer data).
Option 2 : Google Food Ordering. Free, integrated into your Google Business profile. Customers order directly from Google Maps.
Option 3: WhatsApp Business. Customers order via message. Free but requires manual processing. Ideal for starting.
Client migration: include a flyer in each platform order with an exclusive promo code for direct orders. “10% off your first order on our site.”
The realistic goal: migrate 10 to 15% of your platform orders to direct orders in the first year. This represents thousands of euros in commission savings.
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