Analyze your delivery data to make better decisions.

Uber Eats and Deliveroo offer dashboards rich in data. However, 80% of restaurateurs never consult them or don’t know what to do with them. It’s an untapped goldmine.

Metric 1: average basket. Track it week after week. If it drops, your prices might be too low, your offers not visible enough, or your add-on suggestions poorly configured. Target: 20-30 EUR depending on your range.

Metric 2: the rate of repeat orders. What percentage of your customers order more than once? A rate below 20% indicates a quality or coherence problem. Above 35%, you are excellent.

Metric 3: average preparation time. Compare it to your displayed estimate. If you consistently exceed, adjust your estimates or improve your processes. Every minute of delay impacts your score.

Metric 4: Most ordered articles vs. most profitable ones. Your bestsellers aren’t necessarily your most profitable dishes. Cross sales data with your food costs to identify margin champions.

Metric 5: The most profitable hours and days. Don’t confuse “the most orders” and “the most profitable.” Sunday evenings may generate fewer orders than Friday, but with a higher average basket.

Create a simple weekly tracking table (Excel is sufficient) with these 5 metrics. In 10 minutes per week, you identify trends and corrective actions to implement.