The paper map gets lost, forgotten, and washed in the machine. And it doesn’t tell you anything about your client.
The card in the Wallet (Apple/Google). The client always has it on them. You can send them push notifications (“Your points are expiring soon!”).
The phone number system (fundraising). Simple, fast at the checkout. The customer provides their number, accumulates euros. Immediate feeling of gain.
Gamification. Loyalty tiers (Bronze, Silver, Gold). Challenges (“Visit 3 times this month”). This makes loyalty fun.
Reward engagement, not just purchases. Points awarded for a Google review, for a referral, for sharing on social media.
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