The question of different prices between the venue and delivery often arises. The commissions charged by platforms (15-30%) make it difficult to maintain the same prices. But is it legal to increase prices for delivery?
The answer is yes, in most cases. Platforms allow and even encourage restaurateurs to adjust their prices to cover commissions. There is no law prohibiting having different prices between two sales channels.
However, transparency is essential. If a customer orders for delivery and discovers that the prices are 30% higher than in the restaurant, they will feel deceived. Platforms clearly display that prices may differ, but this remains a point of friction.
A reasonable markup typically falls between 10% and 20%. Beyond that, you risk losing customers to competitors who absorb a portion of the commission. Some restaurateurs prefer to adjust the portions rather than the prices.
The alternative is to create dishes specifically for delivery with different names and compositions. Thus, there is no direct comparison possible between the in-house menu and the delivery menu. Each channel has its own offering.
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