Scenario 1: Welcome. The customer subscribes to the newsletter or orders for the first time. -> Immediate email: “Thank you + Restaurant story + Promo code for the 2nd order”. Objective: create a habit.
Scenario 2: Birthday. A date of birth is requested. – 7 days prior: “It’s soon your birthday! Book for 4, we’ll provide the cake.” Objective: fill a table.
Scenario 3: The “Sleeping” Client (Win-back). The client hasn’t visited us in 90 days. -> Email: “We miss you + Irresistible Offer (-30%) valid for 7 days”. Objective: reactivate them before losing them permanently.
These scenarios generate revenue without any daily action on your part.
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