La présence territoriale de Burger King en France
The Burger King France network has experienced impressive expansion since the brand’s return in 2013. According to our cross-referenced SIRENE-INSEE and INPI database, the current coverage looks as follows:
Overview
| Indicator | Value |
|---|---|
| Franchised Companies (SIREN) | 85 |
| Registered Establishments (SIRET) | 572 |
| Establishments Open and Operating | 470 |
| Establishments Closed or in the Process of Closure | 102 |
The ratio of 470 open establishments to 572 declared (82%) reflects the normal dynamics of a growing network: ongoing openings, occasional closures for relocation or renovation, and a certain number of sites in transition after the takeover of former Quick sites.
Top 10 Departments Most Covered
| Rank | Department | Number of Establishments |
|---|---|---|
| 1 | Gironde (33) | 13 |
| 2 | Seine-et-Marne (77) | 12 |
| 3 | Ille-et-Vilaine (35) | 10 |
| 3 | Haute-Garonne (31) | 10 |
| 5 | Paris (75) | 9 |
| 6 | Moselle (57) | 8 |
| 7 | Hérault (34) | 7 |
| 7 | Loire-Atlantique (44) | 7 |
| 7 | Loire (42) | 7 |
| 7 | Nord (59) | 7 |
Source: SIRENE-INSEE via DINUM, internal Fooderise aggregation.
Some Observations
Gironde in the Lead — no coincidence: the historical headquarters of the master franchisor Bertrand Restauration are in Southwestern France, and the Girondine presence benefits from operational proximity. Bordeaux and its agglomeration are densely covered.
The Francilien Hub — Seine-et-Marne (12) + Paris (9), as well as likely Yvelines and Hauts-de-Seine to complement it. The Francilien coverage is strong but still below McDonald’s, which holds a quasi-monopoly in certain areas of the periphery.
The Bretagne-Loire Hub — Ille-et-Vilaine (10) + Loire-Atlantique (7) translate into a strong Atlantic expansion strategy, capitalizing on the urban mesh of Rennes-Nantes-Saint-Nazaire.
Toulouse and Southwestern France — Haute-Garonne in 4th position confirms Bertrand’s priority for the South-Occitan territory.
Underserved Areas
On the French map, some departments stand out as blanks:
- The Mediterranean Arc: Vaucluse, Bouches-du-Rhône, Var, Alpes-Maritimes under-represented while the tourist zone is massive.
- Centre-Val de Loire: Cher, Loir-et-Cher, Indre almost empty.
- The Massif Central: Cantal, Lozère, Creuse, Corrèze — urban density too low to be profitable.
- Corsica: Coverage close to zero.
These areas constitute the main opportunities for franchise applicants in the coming years.
Comparison with Other Chains
As a reference (based on official chain statements):
| Chain | Restaurants in France | Reference Year |
|---|---|---|
| McDonald’s | ~1 530 | 2024 |
| Burger King | ~500 (572 in our database) | 2024 |
| KFC | ~380 | 2024 |
| Subway | ~400 | 2024 |
| Domino’s Pizza | ~480 | 2024 |
| O’Tacos | ~350 | 2024 |
| Quick (residual) | < 20 | 2024 |
Burger King is now clearly the second burger chain in France, far behind McDonald’s but ahead of the KFC segment in terms of the number of establishments.
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