The surprising figures of the last Quick companies
At a first glance, the balance sheets of active franchised Quick companies are surprising: despite the near-disappearance of the brand (~15-20 restaurants only), our aggregation includes a cumulative turnover of 146 M€ for the 2024 exercise. How to explain this paradox?
Aggregated Evolution
| Year | Number of Balance Sheets | Cumulative Turnover | Cumulative Net Profit |
|---|---|---|---|
| 2025 | 1 | 1.6 M€ | -35 k€ |
| 2024 | 4 | 145.7 M€ | +32.9 M€ |
| 2023 | 4 | 114.0 M€ | +27.6 M€ |
| 2022 | 2 | 84.2 M€ | +11.7 M€ |
| 2021 | 2 | 63.3 M€ | +5.8 M€ |
The explanation: transitional holdings
The very high turnover for only 4 companies is explained by the fact that the companies tagged “Quick” are actually former franchised holdings that subsequently converted their park to Burger King. Their legal name has not changed, but their actual economic activity is now that of a Burger King franchisee.
This is consistent with the positive net margin (+22% in 2024) that these companies display: we are very far from the structural losses of new Burger King franchisees. These structures:
- Operate a mature and amortized park
- Have successfully absorbed the Quick → BK transition
- Now benefit from organic growth in Burger King turnover
The accounting lesson
This case illustrates a classic indexing bias in the analysis of SIRENE data: a company’s legal name does not necessarily reflect its current economic activity. To ensure the reliability of a sectoral analysis, it is necessary to cross-reference:
- The
groupeIdFooderise (declared name) - The NAF (activity code, here 56.10C for all)
- The evolution of turnover over time
- External operational data (the franchise transmission chain → parent company)
For the franchised ecosystem
Operators interested in the status of former Quick franchisor now Burger King will find a case study here:
- Successful reconversion of a park of declining relevance to a growing brand
- Ability to negotiate with the parent company (Bertrand Group) during the transition
- Higher profitability than that of a greenfield Burger King franchisee
This is one of the factors that explains why Bertrand Restauration preferred the acquisition of Quick parks rather than greenfield openings to accelerate the deployment of Burger King between 2016 and 2019.
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